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Department of Agricultural Extension Education, ANGRAU-S.V. Agricultural College, Tirupati-517 502.
Millets (Jowar and Bajra) are important climate-resilient crops cultivated in India, particularly in dryland and tribal regions of Nandurbar district of Maharashtra. The present study was conducted to study the profile characteristics of stakeholders in the millet value chains. Ninety millet farmers were selected from major millet-growing areas along with thirty other stakeholders comprising commission agents, distributors, wholesalers, processors and retailers, making a total of 120 stakeholders. Majority of the millet farmers belonged to the middle age category (48.89%), had graduation level education (27.78%), small farm size (45.56%), low farming experience (56.67%), annual income above Rs. 2,00,000 (65.56%), credit availability from own sources (61.11%), family members as the most preferred source of extension contact, medium communication pattern (68.89%), medium negotiation pattern (50.00%), no training received (72.22%), medium risk-taking ability (50.00%), medium quality management (74.44%) and medium market orientation (56.67%). Among other stakeholders, majority belonged to the middle age category (86.67%), had intermediate education (60.00%), low enterprise experience (53.33%), credit availability from own sources (43.33%), medium communication (66.67%), medium negotiation (63.33%), no training received (66.67%), medium risk-taking ability (76.67%), medium quality management (46.67%) and medium market orientation (70.00%).
KEYWORDS: Millets, value chain, stakeholders, profile characteristics, market orientation.