P. SEETHA RATNAM*, G. RAGHUNADHA REDDY, K. GURAVA REDDY AND
P. LAVANYA KUMARI

Institute of Agribusiness Management, S.V. Agricultural College, ANGRAU, Tirupati-517 502.

ABSTRACT

The Rythu Bharosa Kendram (RBK) initiative in Andhra Pradesh aims to modernize agriculture by providing various

services required by the farming community. An expost facto research was conducted in Guntur district of Andhra Pradesh with 100 sample farmers and 20 service providers of RBKs spread over 4 mandals. The present article highlights only the challenges faced by RBK staff and farmers with a limited sample and these results could not be generalized. The key challenges for RBK staff and farmers were identified using Garrett’s ranking technique. Staff face administrative hurdles (mean score 58.35) and peak season staffing shortages with a mean score of 56.20. Farmers struggle with irregular procurement (mean score 56.57) and mechanization inadequacies (mean score 53.99). Addressing these constraints requires collaborative efforts to ensure RBK effectiveness and farmer well-being. It’s imperative to foster a supportive environment where stakeholders work together to overcome challenges, implement innovative strategies, and ensure sustainable agricultural growth for the benefit of all involved.

KEYWORDS: Constraints, Rythu Bharosa Kendras, Services, Socio-economic profile.