B. AFFIA PHENICA, T. LAKSHMI, S.V. PRASAD AND Y. REDDIRAMU

Department of Agricultural Extension, S.V.Agricultural College, ANGRAU, Tirupati-517502, Chittoor District, Andhra Pradesh, India

ABSTRACT

The present investigation was done to study the profile characteristics of rice farmers in Kurnool district of Andhra Pradesh. Ex- post facto research design was followed for the study and a sample of 120 respondents were drawn. The results of the study revealed that most of the respondents were middle aged (56.66%), educated upto high school (31.66%), medium farmers (35.83%),had medium annual income (70.83%), medium level of farming experience (49.17%), medium extension contact (61.67%), medium mass media exposure (50.83%), medium economic orientation (57.50%) , high risk orientation (46.67%), medium management orientation (56.67%) and medium deferred gratification (48.34%).

KEY WORDS: Profile characteristics, rice farmers, media exposure