J.RAJITHA PRIYADHARSHINI*, M. SATHISH RAHUL, Y. PRABHAVATHI AND S.K. NAFEEZ UMAR

Institute of Agri-Business Management, S.V. Agricultural College, ANGRAU, Tirupati-517 502.

ABSTRACT

This article examines the specific challenges faced by consumers in Tirupathi city while using online food delivery services. It investigates issues such as high delivery charges, late deliveries, and payment issues are top concern followed by delivery orders. The impact of these challenges on customer satisfaction and loyalty is analyzed, shedding light on the need for enhanced quality control and improved communication between consumers and service providers in the digital food delivery services and it provides insights into the areas where improvements are needed, emphasizing the importance of addressing these concerns to enhance overall customer satisfaction in the city’s evolving food delivery services.

KEYWORDS: OFD (Online Food Delivery), Issues, Consumer, E-commerce.