FINANCIAL LITERACY AMONG RURAL HOUSEHOLDS IN CHITTOOR DISTRICT OF ANDHRA PRADESH

0 Views

K. REVATHI*, S. RAJESWARI, N. VANI AND G. MOHAN NAIDU

Department of Agricultural Economics, S.V. Agricultural College, Tirupati, A.P. 517 502

ABSTRACT

Financial inclusion played a major role in driving away the poverty from the country. Financial inclusion is the process of ensuring access to appropriate financial products and services needed by all section of society in general and vulnerable groups such as weaker sections and low income groups in particular, at an affordable cost and in a faire and transparent manner by regulated mainstream institutional players. Present investigation was done to study the Financial inclusion in Chittoor district of Andhra Pradesh. The objective of the study was assessing the level of financial knowledge, attitude and behaviour of rural households. The NAFIS frame work was used. The study revealed that 42.85 per cent of agricultural households and about 50.00 per cent non-agricultural households were found to be have good financial literacy.

KEYWORDS

Financial inclusion, Financial products and Financial literacy.