C. YASWANTH, N. VANI, B. APARNA AND B. RAMANA MURTHY

Institute of Agribusiness Management, S.V. Agricultural College, ANGRAU, Tirupati

ABSTRACT

The present study was to know the factors that influence the farmers buying behavior towards pesticides and constraints faced by them
in Kurnool district of Andhra Pradesh. Kurnool district was purposively selected as it occupies first place in gross area sown in Andhra
Pradesh. Among the crops cultivated in Kurnool district, cotton and chilli were selected as the pesticides consumption is high in these crops.
The analytical tools employed were percentage and frequencies, Chi-square test, Garrett’s ranking technique and likert’s scale technique.
Results reveal that credit availability, preferred brand and quality of the product were the factors that significantly influence the pesticide
buying behavior of the farmers. Major constraints faced by the farmers while purchasing pesticides were high price and non availability of
credit from private dealers and department of agriculture respectively.

KEY WORDS:

Buying behavior, chi-square, likert summative scale, pesticide and private dealers