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K. MADHURI*, V. SAILAJA, P.V. SATHYAGOPAL, D. SUBRAMANYAM AND S.V. PRASAD
Department of Agricultural Extension, S.V. Agricultural College, ANGRAU, Tirupati-517 502, Chittoor Dt., Andhra Pradesh
The present investigation was carried out in Chittoor district of Andhra Pradesh state during 2016-17 to assess the various factors influencing the knowledge level of tomato growers. A total of 120 respondents were selected by following simple random sampling. The results of the study revealed that 61.67 per cent of the farmers were having medium knowledge levels followed by low (24.17%) and high (14.16%) levels. The profile characteristics viz., education, farm size, annual income, extension contact, mass media exposure, scientific orientation, risk orientation, management orientation, innovativeness and achievement motiva-tion were found positively significant with the knowledge level of respondents regarding tomato cultivation. Further, all the selected 14 independent variables put together explained about 66.50 per cent variation in the level of knowledge of tomato growers.
Knowledge level, Tomato cultivation, Tomato growers.