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S. SATYANARAYANA, V. SAILAJA* AND S.V. PRASAD
Department of Agricultural Extension, S.V. Agricultural College, Tirupati 517502, A P.
With a view to know the utilization and credibility of various inter-personal localite sources as perceived by the rice growers, the study was conducted with Ex-post facto research design in SPSR Nellore district of Andhra Pradesh over a ran-domly drawn sample of 120 rice growing farmers as respondents. The results of the study revealed that educational status, social participation, mass media exposure, innovativeness, and scientific orientation were positively correlated with frequency of use of information sources and association was found significant at 1 per cent level. The r-values of farm size, annual income, extension contact showed positive correlation with frequency of use and association was found significant at 5% level of probability. Multiple Linear Regression (Step wise) of selected profile characteristics with the extent of use of information sources revealed that the the last model revealed only educational status i.e., intermediate; degree/post-graduation, secondary education and risk orientation had contributed significantly towards the extent of use of information sources. Further the Multiple Linear Regres-sion (Step wise) of selected profile characteristics with the extent of use of information sources revealed that the last model revealed only educational status i.e., intermediate; degree/post-graduation, secondary education and risk orientation had contrib-uted significantly towards the extent of use of information sources.
Inter-Personal Localite Sources, Correlation, MLR, Rice Farmers