P. SWARNA*, R. PRASANNA LAKSHMI, P. GANESH KUMAR AND P. BALA HUSSAIN REDDY
KVK, ANGRAU, Kalikiri – 517 234, Chittoor Dt., A.P.
Millets are small seeded grasses that are hardy and grow well in dry areas as rain-fed crops, under marginal conditions of soil fertility and moisture. Millets have certain intrinsic qualities suited for product development. A study was undertaken on value addition and market linkage to the various products of millets which have a commercial feasibility to enhance the income of the rural women. With this intention, the rural women of Kalikiri and Piler mandal, were extensively trained on processing, preparation of value added products, packing, branding and various possible avenues for market linkages. After acquainting with these aspects, rural women Mrs. M. Faridha, S. Thajwarsulthana and Najimunnisha with technical guidance of Krishi Vigyan Kendra (KVK), Kalikiri established two small scale processing and value addition units. Registration was done for marketing of millet value added products under Food Safety and Standards Authority of India – 2006. Presently these people are involved in preparation and marketing of value added millet products viz., millet biscuits, laddu, muruku, and mixtures under a brand name of “AROGYA MILLET FOODS & STAR HEALTHY SNACKS”. The products are being marketed in Chittoor and Kurnool district of Andhra Pradesh.
Entrepreneurship, Processing, Value addition, Packing, Branding and Labeling