S. VYSHNAVI*, G. RAGHUNADHA REDDY, V. SRILATHA AND P. LAVANYA KUMARI

Institute of Agribusiness Management, ANGRAU-S.V. Agricultural College,Tirupati-517 502.

ABSTRACT

This study investigates the problems faced by coir industries in Andhra Pradesh, focusing on production, manufacturing,

and marketing of coir fibre. The research explores constraints perceived by farmers and analyses their suggestions to address these issues and revive the coir industry. Ten respondents, selected through a random sampling procedure, provided insights into 10 identified problems categorized under production, manufacturing, marketing of coir fiber. Garrett’s ranking technique was employed to prioritize constraints in coir marketing. Inadequate/unavailability of raw material was identified as key concern with Garrett Mean Score of 78.2 followed by, shortage of labour (71.2), lack of finance (65.6) and lack of Government support (56.8). The least concerns were lack of training /motivation (26.6), lack of credit facilities by banks (23.5) and less adaptability of technology, heavy transportation cost, and lack of product innovation were also identified as prominent issues in coir industries. In coir marketing, inadequate prices were identified as key concerns. The study concludes with valuable suggestions from coir producers, marketers and manufacturers, emphasizing mechanization, technical guidance, and improved market information dissemination for sustainable development in the coconut and coir industries.

KEYWORDS: Coir fibre, rural industries, sustainability, constraints in production & marketing.