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Institute of Agribusiness Management, ANGRAU-S.V. Agricultural College,Tirupati-517 502.
The present study was carried out in 2024 to explore the challenges and opportunities of rural women in agripreneurship. It was purposively conducted in Palnadu district of Andhra Pradesh, India. The sample size of respondents taken was 90, who were randomly selected from six randomly selected villages. Data was collected through pre-structured interview schedule to gauge constraints and opportunities of the women entrepreneurs. Frequency and percentage analysis is the statistical tool employed to analyse the data. The empirical findings of the study revealed that constraints faced by the rural women entrepreneurs showed that Socio-cultural constraints ranked first (96.67%) followed by Marketing constraints second (94.44%), constraints in finance ranked third (87.78%), constraints in raw materials ranked fourth (82.22%), constraints in power ranked fifth (68.89%), entrepreneurial constraints ranked sixth (64.44%) and constraints in labour ranked seventh (53.33%). Opportunities for rural women in agri-preneurship perceived by the respondents were ranked by their importance according to the perception of sample respondents. Employment generation emerged as the top opportunity, with a mean score of 58.93, indicating its significant role in empowering rural women.
KEYWORDS: Women agripreneurship, challenges, opportunities.