R. BINDU SOWMYA*, N.T. KRISHNA KISHORE, T. LAKSHMI AND SHAIK NAFEEZ UMAR
Institute of Agribusiness Management, S.V. Agriculture College, ANGRAU, Tirupati-517502.

ABSTRACT

The current study was conducted to analyse the export growth of Chittoor mango and constraints faced by different actors
in Chittoor mango value chain. Various stakeholders in mango value chain comprised of mango growing farmers, pre – harvest
contractors, input suppliers, APMC/Village traders, institutional buyers, processors, wholesalers, retailers, exporters, consumers,
and farmer producer organisations. The Chittoor mango value chain is regarded as complex and diversified because of the
involvement of large no. of intermediaries in the value chain making it less efficient. Despite being the Agri Export Zone,
Chittoor mango belt and Chittoor processing industry and export industry were facing infrastructure bottlenecks. The compound
annual growth rates of quantity of fresh mango exports were estimated as – 6.16 per cent and their value is recorded as 3.81 per
cent. The compound annual growth rates of mango pulp exports are estimated as -5.02 per cent and the value of total exports is
recorded as 1.04 per cent. The major constraints faced by processors were high working capital (82.00) and poor quality of law
material (68.20). The constraints faced by exporters were high freight charges (77.20), stringent norms by importing countries
(72.40) and poor post harvest handling by mango growers (62.40).

KEYWORDS: Mango value chain, value chain actors, constraints, processing, exports