K. ANANTHA DAMODARA REDDY*, P. BALA HUSSAIN REDDY, V. SAILAJA AND SHAIK NAFEEZ UMAR

Institute of Agribusiness Management, S.V. Agricultural College, ANGRAU, Tirupati-517 502.

ABSTRACT

The present study was conducted to analyze the constraints faced by the farmers while using the products offered by Rythu Bharosa Kendra’s (RBKs) particularly in the Prakasam district of Andhra Pradesh. 120 farmers from six RBKs were purposively chosen for the study from six villages and randomly selected and interviewed. The results of the study indicated that the sample farmers faced constraints mainly with the statements delay in seed availability during the sowing season, non-availability of need-based inputs. The limited supply of inputs, non-availability of crop-specific brands, non-functioning of the digital kiosk for ordering agri inputs having Garret’s mean score of 67.13, 62.95, 53.28, 53.27, 49.46 and 45.59, respectively.

KEYWORDS: Rythu Bharosa Kendra (RBK), Constraints, Garret’s Ranking, Farmers.