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Institute of Agribusiness Management, ANGRAU-S.V. Agricultural College, Tirupati-517 502.
This study evaluated the performance assessment of Farmer Producer Organizations (FPOs) in the Alluri Sita Rama Raju (ASR) district of Andhra Pradesh. A total sample size of 160 coffee growers were surveyed among which 80 are FPO beneficiaries and other 80 are FPO non-beneficiaries. The perception of coffee growers towards FPO services like technical, financial, marketing, processing and value addition are analyzed using weighted average score method. The results revealed that credit facilities were rated the most relevant, with a weighted mean score of 3.01. Market information services emerged as the most appreciated, with a weighted mean score of 3.06, indicating that timely and relevant information on prices and demand is valued highly by farmers. Procurement of produce from members stood out as the most appreciated service with a weighted mean score of 3.41, reflecting the importance farmers place on having a reliable channel to sell their produce followed by value addition (3.23) and branding (3.13), indicating that farmers recognize the role of FPOs in enhancing the marketability of their products.
KEYWORDS: Coffee growers, input services, farmer producer organizations, farmers perception, weighted mean score method.