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S. SATYANARAYANA, V. SAILAJA* AND S.V. PRASAD
Department of Agricultural Extension, S.V. Agricultural College, Tirupati – 517 502, Andhra Pradesh, India
With a view to know the utilization and credibility of various inter-personal localite sources as perceived by the rice growers, the study was conducted with an Ex-post facto research design in SPSR Nellore district of Andhra Pradesh over a randomly drawn sample of 120 rice growing farmers as respondents. The results of the study revealed that with regard to obtaining information related to technical and non-technical aspects farmers preferred the various inter-personal localite sources in the ranking order of Adarsha Rythu (1st), Neighbours (2nd), Progressive farmers (3rd) and Friends (4th) respectively. Similarly information related to Govt. policies/schemes order of preference was Village Revenue Officer (1st), Adarsha Rythu (2nd) and Progressive farmer(3rd ). Further, the distribution of respondents with regard to obtaining information related to technical, non-technical aspects, the various inter-personal localite sources which farmers considered as most credible and the extent of use of these sources in the ranking order of Adarsha Rythu (1st), Progressive farmers (2nd), Neighbours (3rd) and Input dealers (4th) respectively. Similarly information related to Govt. policies/schemes the order of preference pertaining to credibility of the information sources was Adarsha Rythu (1st), Village Revenue Officer (2nd) and Progressive farmers (3rd) as perceived by the rice growers.
Inter-Personal Localite Sources, Rice Farmers, Utilization and Credibility,