M. SAI SARANYA, P. BALA HUSSAIN REDDY*, P.L.R.J. PRAVEENA AND S. HEMALATHA

Department of Agricultural Extension, S.V. Agricultural College, ANGRAU, Tirupati-517 502.

ABSTRACT

The present study was carried out to know the profile characteristics of wet direct seeded rice cultivators in East Godavari district of Andhra Pradesh over a randomly drawn sample of 120 respondents during the year 2021-22. The results revealed that majority of the wet direct seeded rice cultivators were in middle age (55.80%), completed middle school education (23.33%), small farmers (39.16%), medium annual income (75.00%), medium level of farming experience (75.00%), had medium level of extension contact (75.8%), majority of the farmers has sold their paddy through middle men (55.80%), medium level of mass media exposure (68.30%), medium level of scientific orientation (79.20%), medium level of risk orientation (76.70%), medium level of management orientation (84.00%), medium level of innovativeness (78.30%) and medium level of achievement motivation (70.80%).

KEYWORDS: Profile characteristics, wet direct seeded rice, wet direct seeded rice cultivators.