Y.ANANYA DEVI*, S. HYMA JYOTHI, I. BHAVANI DEVI AND P. LAVANYA KUMARI

 Department of Agribusiness Management, Institute of Agribusiness Management,

S.V. Agricultural College, ANGRAU, Tirupati

ABSTRACT

The present study was to know the factors influencing the farmers buying behaviour towards plant growth promoters and constraints faced by farmers purchasing process in Chittoor district of Andhra Pradesh. Sample farmers were cultivating mango, tomato and chrysanthemum. Chittoor district was purposively selected as it occupies first place gross area sown in Andhra Pradesh. The analytical tools employed were percentages, Garrett’s ranking technique and Likert’s scale technique. Price was the major constraint while purchasing of plant growth promoters, awareness towards results of the plant growth promoters was high and not much aware of different types and brands of the plant growth promoters.

KEYWORDS: Buying behaviour, Garrett’s ranking and Likert’s scale