Society of Agricultural Scientists

S.V. Agricultural College, Tirupati

Acharya N.G. Ranga Agricultural University

Andhra Pradesh, India

Utilization Pattern of Social Media by the Farmers of Guntur District of Andhra Pradesh

0 Views

M. GAYATHRI*, P. GANESH KUMAR, V. SAILAJA AND S. HEMALATHA

Department of Agricultural Extension, S.V. Agricultural College, ANGRAU, Tirupati-517 502.

ABSTRACT

The utilization pattern of social media by the farmers was studied in Guntur district of Andhra Pradesh in India. Three man-

dals were purposively selected based on highest number of farmers using social media. A total of 90 farmers were purposively selected for the study. The results showed that most of farmers use WhatsApp followed by YouTube and Facebook. Regarding purpose of utilization, majority of farmers used social media for market information and price trends followed by weather infor- mation, plant protection measures, weed management, fertilizer management, agri inputs availability, irrigation management, seed treatment and farm mechanization etc. for increasing the productivity and profitability in agriculture.

 

KEYWORDS: Social media, Utilization pattern, Agricultural information, farmers.

Join Us - Editorial Member Submit An Article Subscribe TO APJAS