T. MAHESH BABU*, T. LAKSHMI, P.V. SATHYA GOPAL, N. VANI AND S.V. PRASAD

Department of Agricultural Extension, S.V. Agricultural College, Tirupati – 517502, A.P.

ABSTRACT

The study was conducted to know the profile characteristics of APMIP beneficiaries in Chittoor district of Andhra Pradesh over a randomly drawn sample of 120 APMIP beneficiaries and the results revealed that majority of the respondents were middle aged, high school educated small farm size, with medium farming experience, medium farming experience under MIS, extension contact, mass media exposure, innovativeness, training undergone, majority are having medium level of economic orientation, achievement motivation, social participation, scientific orientation, risk orientation, knowledge on MIS and adoption of critical
management practices of MIS.

KEYWORDS:

Profile characteristics, APMIP beneficiaries.