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Department of Agribusiness Management, S.V. Agricultural College, ANGRAU, Tirupati – 517502
The present study is intended to understand the Consumer perception towards fruits and vegetables. E-Commerce business of selling vegetables and fruits through internet has been recently introduced in some metropolitan cities where online retail outlets of both vegetables and fruits have been expanding. A representative sample of 80 consumers from Bengaluru and Tirupati cities purchasing fruits as well as vegetables through online retail outlets were taken for the present study. Primary data was collected through personnel interviews with the help of a well-structured questionnaire based on objectives required. The data collected was analysed using both quantitative and qualitative research techniques. Mainly the data collected was tabulated and analysed using appropriate statistical tools such as Percentage analysis and Garrett’s ranking technique. From the investigation it was found that majority of sample consumers having experience over internet usage was more than 5 years. 68.75 per cent of the consumers verify retail stores while purchasing fruits and vegetables online. Consumers purchase fruits and vegetables frequently through internet. Consumers face the problem of seasonality due to online purchase of fruits and vegetables was about 55.00 per cent.
KEYWORDS: Consumer Perception, E-commerce, Fruits and Vegetables.