A. NIHITH REDDY*, S. RAJESWARI, P. LAVANYA KUMARI AND B. APARNA

Institute of Agribusiness Management, S.V. Agricultural College, ANGRAU, Tirupati

ABSTRACT

In Telangana’s Rangareddy district, research was conducted to explore the maize supply chain. Six villages were selected

for the present study from which sixty farmers and ten market intermediaries were polled to discover more about the maize supply chain’s existing routes and their effectiveness for marketing. There were four significant supply chain pathways in the study area. 46.67 per cent of the farmers have chosen supply chain I among the four supply chains. Channel I has the lowest marketing expense per quintal of maize among the four marketing channels, followed by Channel II, Channel III, and Channel The marketing expenses per quintal of maize sold through the above channels were 100.20, 128.04, 231.27 and 259.11 rupees respectively. Acharya’s method suggested that channel I (15.21) was efficient than channel II (11.47), channel III (5.38), and channel IV (4.77).

KEYWORDS: Maize, Marketing cost, Marketing efficiency, Supply chain channels