N. SRIVIDYA RANI*, T. LAKSHMI, S.V. PRASAD AND G. MOHAN NAIDU

Department of Agricultural Extension, S.V. Agricultural College, Tirupati – 517 502.

ABSTRACT

The study was conducted in the year 2013 by using Ex-post facto research design in Chittoor district of Andhra Pradesh with a sample of 120 randomly selected farm women, which revealed that majority of the respondents were under medium managerial role category. Independent variables viz., education, extension contact, value orientation, mass media exposure, achievement motivation, innovativeness, scientific orientation and risk orientation were found to be significantly related with the managerial role. Considering the substantial role played by women farmers, the extension services should be oriented with special efforts towards them.

KEYWORDS:

Managerial role, Farm Women