K. REDDEMMA*, T. LAKSHMI, K. RAGHAVENDRA CHOWDARY AND K. NAVYA JYOTHI

Department of Agricultural Extension Education, S.V. Agricultural College, ANGRAU, Tirupati-517 502.

ABSTRACT

Agriculture plays a vital role in India’s economy, employing over 54.60 per cent of the workforce and contributing to 18.80

per cent of the Gross Value Added (GVA) in 2021–22. However, farmers face challenges like lack of credit, market fluctuations and natural disasters. The government of Andhra Pradesh launched the YSR Rythu Bharosa and PM-Kisan scheme to support farmers. In Andhra Pradesh, the YSR Rythu Bharosa scheme is integrated with the PM-Kisan scheme, and farmers receive assistance of Rs. 13,500 in three installments, including Rs. 6,000 from PM-Kisan. The financial aid is directly transferred to the farmers’ bank accounts. The study examines 120 beneficiaries from Ananthapuramu and Kadapa districts of Andhra Pradesh. The scheme has benefited around 81.90 lakh farmers in Andhra Pradesh, with the state and central governments contributing to the financial assistance. The results revealed that the majority (66.66%) of the beneficiaries were in middle age,middle level of education (21.67%), agriculture+horticulture occupation (55.83%), small farmers (54.17%), medium farming experience (73.33%), medium training undergone (50.83%), medium extension contact (58.33%), medium mass media exposure (65.00%), medium social participation (63.33%), medium economic orientation (61.67%), medium scientific orientation (60.00%), medium credit orientation (69.16%), medium risk orientation (72.50%).

KEYWORDS: YSR Rythu Bharosa, PM-KISAN, Profile, Agriculture.