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Department of Agricultural Extension Education, S.V. Agricultural College, ANGRAU, Tirupati-517 502.
A study was conducted to understand the efficacy of different rice establishment methods in East Godavari district of Andhra Pradesh as a part of it the profile of rice farmers over a purposive sampling of 120 respondents was investigated. The results of the study revealed that majority of respondents were in the middle age category, with middle school level of education and were medium farmers with medium annual income. Farming experience varied, with most farmers having medium experience levels in their specific method of rice establishment method i.e., conventional transplanting, Bengal planting, wet direct seeded rice, machine transplanting and overall farming had medium level of farming experience, extension contact, innovativeness, scientific orientation, economic orientation and risk orientation.
KEYWORDS: Profile, rice farmers, rice establishment method.