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School of Agribusiness Management, Professor Jayashankar Telangana state Agricultural University, Rajendranagar, Hyderabad- 500030, Telangana.
Efficient marketing of packaged branded liquid milk is important for the profitability of dairy firms. To know about the marketing of milk by dairy firms, a comparative study of dealers margins, price, value and volumes by each dairy firm per day have been studied in Hyderabad city, by surveying a sample of 160 dealers from nine different areas of Hyderabad. The price range differs among various brands by Rs 1 to Rs 3, and margins vary between Rs 2.5 to Rs 4.5. The total volume of milk sold per day in the study area on an average is 2,40,330 litres and the value worked out to Rs 1,05,76,490 per day.