K. THANUSHA*, V. SITARAMBABU, B. APARNA AND K.N. SREENIVASULU

Institute of Agribusiness Management, S.V. Agricultural College, ANGRAU, Tirupati – 517 502

ABSTRACT

The present study focuses on major constraints related to production and marketing of black gram faced by farmers and intermediaries involved in value chain in Bapatla district of Andhra Pradesh. Primary data was collected through survey method from various categories of farmers and intermediaries. The results indicated that high labor cost was the major problem expressed by farmers in black gram production. In marketing, price fluctuations, underutilization of dal mills, competition from fellow retailers were the major constraints faced by commission agents/ traders, dal millers, retailers and wholesalers..

KEYWORDS: Value chain, constraints, stakeholders, black gram.