T. VANDANA*, KADIRI MOHAN, K. SUSEELA AND G. MOHAN NAIDU

Institute of Agribusiness Management, S.V. Agricultural College, ANGRAU, Tirupati-517 502.

ABSTRACT

The present study, titled “Business analysis of women agripreneurs in Southern Andhra Pradesh”, specifically in the districts of Tirupati, Chittoor and SPSR Nellore. The study was conducted with an objective of identifying challenges faced by the women agripreneurs. Using purposive random sampling, primary data was collected from 30 women agripreneurs. The main challenges were multiple role conflicts, lack of training, poor market access, high interest rates and limited institutional support. Despite hurdles, women-led agribusinesses showed promise for rural development. The study emphasizes the need for targeted training, financial access and policy support to scale women-led agri-enterprises effectively.

KEYWORDS:Challenges; Agri-enterprises; Women agripreneurs.