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Institute of Agribusiness Management, S.V. Agricultural College, ANGRAU, Tirupati-517 502.
Agristartups were recognized as key agents of transformation in India’s agricultural sector, where supportive ecosystems had been fostered to promote innovation and entrepreneurship. However, despite their potential to revolutionize agri-business models and value chains, these startups were found to face challenges that hindered their growth and sustainability. The present article was aimed at identifying and analyzing the challenges encountered by agristartup founders across five key dimensions: financial, technological, operational, marketing, and personal. The findings were based on the study conducted with 40 agristartups followed an exploratory-cum-descriptive research design operating across various districts of Andhra Pradesh. It was revealed that high taxation, limited financial access, lack of scalable technologies, poor infrastructure, disrupted supply chains, and limited mentoring were among the most pressing issues. It was concluded that targeted policy interventions, improved support mechanisms, and ecosystem strengthening were crucial for addressing these multifaceted challenges and for fostering the long-term success of agristartups.
KEYWORDS: Entrepreneurship, Innovation, Policy interventions, Startups, Sustainability.