U. UPENDRA REDDY*, M. SATHISH RAHUL, N.T. KRISHNA KISHORE AND SHAIK NAFEEZ UMAR

Institute of Agribusiness Management, S.V. Agricultural College, ANGRAU, Tirupati-517502.

ABSTRACT

The present study was conducted to analyse farmer’s awareness towards products and services offered by Rythu Bharosa Kendras (RBKs), particularly in the Kurnool district of Andhra Pradesh. A total of 120 farmers from six RBKs were purposively chosen for the study. The results of the study indicated that the sample farmers had high level of awareness towards products and services offered by RBKs for statements such as availability of agriculture and veterinary assistant staff for guidance, operations of RBKs confined to a revenue village and availability of agri inputs (seeds, fertilizers and pesticides, etc.) services. The majority of sample farmers (65.83%) had medium level of awareness towards RBKs products and services, followed by 21.67 per cent and 12.50 percent with high and low awareness level towards RBKs products and services.

KEYWORDS: Rythu Bharosa Kendras (RBKs), farmer’s awareness, products and services.