RAVI KALYANI*, A. VISHNUVARDHAN REDDY, Y. PRABHAVATHI AND P. LAVANYA KUMARI

 Institute of Agribusiness Management, S.V. Agricultural College, ANGRAU, Tirupati-517 502.

ABSTRACT

The aim of the current study was to determine the constraints faced by consumer while buying organic food products. This study was purposively conducted in Bangalore district of Karnataka and ex-post facto research design was followed for the study. Major six organic retail stores were randomly chosen for the study. Twenty consumers visiting each organic retail store were selected randomly thus the total sample size was 120. The data pertaining to constraints of consumers for buying organic food products were collected by personally interviewing the respondents using a pre-structured schedule. Statistical tool like Garret ranking technique were employed to analyze the data. The empirical findings of the study revealed that the majority of the constraints faced by consumer while buying organic food was the products are expensive followed by limited choice in organic food products range.

KEYWORDS: Constraints, Consumers, Organic, Food products.