ABDUL RAZIQ REHAN*, I. BHAVANI DEVI, S. RAJESWARI and P. LAVANYA KUMARI Institute of Agribusiness Management, S.V. Agricultural college, ANGRAU, Tirupati 517502, Chittoor Dt., A.P.

ABSTRACT

The study was conducted to identify marketing channels, price spread, marketing costs and margins of pomegranates in Afghanistan. Five marketing channels were found operating in pomegranates. Highest percentage of sales took place through channel I in pomegranates i.e. Producer- wholesaler- retailer- consumer. In this channel 63.33 per cent of produce was disposed.The sample farmers had incurred an amount of Rs. 705.7 in marketing one quintal of pomegranates towards crate charges, transportation, labour expenses and commission agent’s fee. The wholesaler incurred an amount of Rs. 701.42 towards marketing costs comprising crate charges, transportation, labour charges and spoilage. For the retailer major costs were crate charges and spoilage. The producer’s share in consumer’s rupee was 31.12 per cent. The marketing costs incurred by farmer was Rs. 705.7 thereby receiving a net price of Rs. 2031.31 per qtl of pomegranates. The marketing costs and margin of wholesaler were Rs.701.42 and Rs.1060.97 and the corresponding figures for retailer were Rs. 677.74 and Rs.1348.66. The margin of wholesaler and retailer was 16.25 and 20.66 per cent respectively.

KEYWORDS:

Supply chain, price spread, marketing costs