B. PADMAJA*, N. KRISHNA PRIYA, A. VEERAIAH AND B. RAMANA MURTHY Institute of Agribusiness Management, S.V. Agricultural College, ANGRAU, Tirupati-517 502. ABSTRACT The study was conducted in YSR Kadapa, Andhra Pradesh, investigates the factors influencing the buying behaviour of consumers regarding millet-based products. The research comes at a significant time, as the year 2023 has […]
K. PRASANTHI*, S. HYMA JYOTHI, M.V. KRISHNAJI AND B. RAMANA MURTHY Institute of Agribusiness Management, S.V. Agricultural College, ANGRAU, Tirupati-517 502. ABSTRACT Mango occupies a significant position among the fruits grown in India, hailed as the king of fruits due to its versatility and utility. Various processed food products, including pickles, baby foods, mango leather, […]