B. ABHIGNA*, B. APARNA, K.S.R. PAUL AND D. RAMESH

Institute of Agribusiness Management, S.V. Agricultural College, ANGRAU, Tirupati-517 502.

ABSTRACT

For farmers, selecting a dependable brand seed from many maize seed brands available has become a difficult task. A farmer can learn more by getting knowledge from a variety of sources, including dealers, other farmers and agricultural institutes. A farmer can select the best brand based on his budget and the appropriateness of the soil. In the eyes of farmers, a powerful and high-quality brand inspires confidence, comfort, trust, and dependability. The farmers perception of a brand is based on its appearance, functionality, emotional appeal and associations the brand creates with the customer..

KEYWORDS: Brand preference, brand loyalty, buying behaviour.