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M. KANDEEBAN, Y. PRABHAVATHI*, B. APARNA AND G. MOHAN NAIDU
College of Agribusiness Management, ANGRAU, Tirupati – 517 502, A.P.
The present study aims to highlight the role played by Farmer Producer Companies (FPCs) in handling and doing the business of agricultural commodities, market intervention in the value chain to increase the share of producer in consumer rupee. Against this backdrop three FPCs in Telangana state and two FPCs in Karnataka state were purposively selected since these FPCs were promoted by the same promoter. A set of pre-tested schedules were used to collect pertinent data from farmer shareholders, FPC staff members, promoting agencies, other stakeholders of FPC, other farmers, commission agents, traders , processors and retailers. The highlights of the study were the sample FPCs were involved in direct marketing and handling single commodity i.e. red gram. The marketing channel of red gram currently followed by sample FPCs was Farmers – Farmer Producer Company – Traders – Miller – Wholesaler – Retailer – Consumer.
Farmer producer companies, Market readiness, Value chain, Marketing channel.